Client: Wolt – The Innovative Food and Merchandise Delivery Platform
Clients interacting with the brand.
The Solution:
Collaboratively, Wolt and Photomaker crafted an immersive plan built around a cutting-edge digital booth adorned with Wolt’s dynamic branding, seamlessly blending into the festival’s energetic atmosphere. This innovative booth empowered attendees to snap stills and boomerangs, instantly sharing and receiving copies on their smart devices, fostering heightened engagement and enthusiasm. Strategically positioned nearby was a dedicated viewing and sharing station, ensuring guests could enjoy their captured memories without the hassle of long queues.
Branded GUIs supported seamless branding throughout.
The Execution & Impact:
Throughout the Beerfest nights, the partnership between Wolt and Photomaker drew significant attention and applause. Festival enthusiasts eagerly gathered at the appealing booth, participating in the spin-the-wheel contest and capturing cherished moments at the vividly branded digital booth alongside Wolt’s iconic mascot. This flawless incorporation of the brand within the activation heightened Wolt’s visibility, establishing a robust bond with the festival attendees.
Fully wrapped booth for increased brand recognition and impact.
The introduction of a viewing and sharing station not only streamlined the experience for visitors but also empowered them to share their personalized content on social media, organically amplifying Wolt’s brand exposure. The captivating Wolt branding, extending across every facet of the activation, fashioned a unified and immersive brand journey, imprinting a lasting impression on the minds of all participants.
All set to welcome the festival goers of 2023.
The Conclusion:
The fruitful partnership between Wolt and Photomaker during the Farsons Beerfest emphasized the effectiveness of strategic brand integration and immersive experiences. The fusion of technology, branding, and interactive entertainment not only delivered unforgettable moments to festival-goers but also strengthened Wolt’s identity as a brand committed to cultivating authentic connections with its audience. This case study serves as proof of the potency of innovative, customer-centric collaborations in elevating brand engagement and forging enduring brand experiences.
Event: Farsons Beerfest – A Multi-Night Festival of Entertainment and Enjoyment
Objective: To Create an Engaging Experience and Enhance Brand Interaction for Festival-Goers
The Challenge:
Wolt, a key sponsor of the Farsons Beerfest, aimed to enhance brand interaction and deliver an unforgettable experience within the lively ambiance of the event. Teaming up with Photomaker, known for its state-of-the-art digital booths and immersive event solutions, they devised an engaging strategy to seamlessly fuse brand promotion with interactive entertainment.